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About Us

The growth of Roseville Rod & Custom over the last 28 years is based on Ben's total commitment to quality work and complete customer satisfaction.  To accomplish these goals, he has slowly and carefully selected his staff based on their experience and demonstrated fabrication skills.  But most of all, to work there a person must love the process of creating unique vehicles. In July 2006 Roseville Rod & Custom expanded into a 13,000 square foot facility in Roseville, CA
We offer complete design, fabrication, finishing and assembly of all types of distinctive automobiles.  A visit to Roseville Rod & Custom reveals a huge assemblage of tooling and equipment that allows production of an array of parts and panels not available elsewhere. The talented group at Roseville Rod & Custom totals over 150 years of hands on experience, and possesses a heritage of enthusiasm that will continue many years into the future.  They maintain a single focus – Creating Automotive art.